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A General Domain Name Appraisal Model
Abstract
Domain names are labels for the Internet presence of organization. Despite the importance of domain names in contemporary economics, academia rarely discusses how to evaluate a domain name. Analyzing relevant literature and several related practices, we propose a general domain name appraisal model in this paper. The findings and proposals of this study may lay a theoretical foundation for further empirical studies.
Keywords
Domain name; Evaluation; Investment
Citation Format:
Jih-Hsin Tang, Min-Chu Hsu, Ting-Yuan Hu, Hsing-Hua Huang, "A General Domain Name Appraisal Model," Journal of Internet Technology, vol. 15, no. 3 , pp. 427-431, May. 2014.
Jih-Hsin Tang, Min-Chu Hsu, Ting-Yuan Hu, Hsing-Hua Huang, "A General Domain Name Appraisal Model," Journal of Internet Technology, vol. 15, no. 3 , pp. 427-431, May. 2014.
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Published by Executive Committee, Taiwan Academic Network, Ministry of Education, Taipei, Taiwan, R.O.C
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