AdTouch: A 2D-Barcode Based Mobile Advertising Service System

Abstract

With the rapid increase of the number of mobile users, the advance of mobile technologies and wireless networking create new opportunities in the mobile advertising and marketing. Although barcodes have been used to support conventional electronic commerce and mobile commerce, there is a lack of research work on building 2D barcode based advertising systems and solutions to support fullcycle advertising services for mobile users, advertisers, and publishers. This paper reports a recent development of one advertising system (known as AdTouch) based on QR 2D barcodes for mobile users. Unlike the existing work in wireless advertising, this paper offers comprehensive services for advertisers and publishers to market their printable 2D-barcode ads in different media, including barcode-based ad posting, distributing, detecting, and capturing using Android mobile devices. In addition, the paper presents the underlying business workflows, system architecture design, and technical solutions. Moreover, some application examples and case study results are presented.