Navigating Online Learning Satisfaction in the Age of COVID-19: An Examination of Key Influencing Factors

Abstract

This study explores the key factors determining the success of online learning during the COVID-19 isolation. The analytical framework clarifies the role of social distancing attitude, social distancing intention, attitude towards online learning, and perceived value in developing user satisfaction. The research model was validated by fitting data gathered from 490 students in Asian countries through structural equation modeling (SEM). The results indicated that both social distancing attitude and social distancing intention do not have a significant impact on user satisfaction. The findings showed that both attitude and perceived value are significantly associated with user satisfaction. Risk perception affects social distancing attitude, attitude toward online learning, and perceived value. However, it does not impact social distancing intention. Cabin fever syndrome positively affects social distancing attitude while it negatively influences social distancing intention. The results would help to understand online learning success and to improve education strategies, explained by students’ perception of COVID-19.