Exploring the Sustainable Strategies to Reinforce the Benefit Awareness from Festival Events Management

Abstract

With international travel trending toward globalization, countries are increasingly focusing on preserving their unique local cultures while maintaining awareness about global tourism perspectives. Since 2017, Taiwan’s Tourism Bureau proposed the Taiwanese Sustainable Tourism Development Program for further development, the Program aims to encourage local governments to promote “Time for Celebration – Taiwan Tourism Events” and create tourism event highlights by promoting developments in regional tourism and related industries. This study aims to explore the role of local residents in festivals from a sustainable development perspective using survey data. It examines local residents’ attitudes and support residents toward festivals. The study details the influence of local residents on festivals, which in turn, depends on the benefits visitors gain from such participation.