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A Survey of Opinion Dynamics on the Internet

Yun Liu,
Zhen-Jiang Zhang,
Fei Ding,
Xia-Meng Si,
Hai-Feng Zhang,

Abstract


Researches on opinion dynamics aim at modeling the formation and evolution of public opinions from individual level. This paper reviews basic models and results in the field of opinion dynamics, focusing on the starting points and the modeling principles. The influence of network structure on the dynamical result is discussed. The comparison of models and results with empirical data on the Internet is emphasized. By employing the particularities of the Internet, we propose several future research issues in the area.

Keywords


Opinion dynamics; Internet; Modeling

Citation Format:
Yun Liu, Zhen-Jiang Zhang, Fei Ding, Xia-Meng Si, Hai-Feng Zhang, "A Survey of Opinion Dynamics on the Internet," Journal of Internet Technology, vol. 11, no. 7 , pp. 1015-1021, Dec. 2010.

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