Visualization Analysis of Media Literacy From 2010-2019 Based on CiteSpace

Abstract

In order to explore the similarities and differences in media literacy research between Chinese and international publications in the last decade, this study used CiteSpace to arrive at a comparative analysis of 957 articles from China National Knowledge Infrastructure (CNKI) and 1,779 articles from Web of Science (WOS). High impact research scholars and institutions, hotspots, trends, and frontiers of media literacy research were visualized and analyzed. The findings showed that: (1) the number of international publications was three times that of Chinese; (2) Chinese and international publications presented different cooperative maps of authors and institutions; (3) the main research subjects in China were teenagers and college students, while the research from international publications focused on children; (4) the hotspots in China focused on were media literacy education and online media; while the international focus was hotspots like films, fiction and other media content and the media industry; (5) in both China and other countries, media literacy could be summarized into four categories; and (6) both in Chinese and international publications, new media and self-media (independent, individually-operated accounts producing content and posting it on social media platforms) were the frontier fields.