Tug-of-war between Self-determination and Addiction: A Case of Mobile Games

Abstract

Drive technology has grown rapidly with the development of the knowledge age, and many companies have turned the computer game industry into a mobile game market. Mobile games have received considerable interest because of the pleasant feeling they bring to users. The motivation of users comes from social factors. Their individual behavior is due to their intrinsic and extrinsic motivations for self-determination. This study randomly selected 284 mobile phone players as sample and was analyzed thru Smart-PLS software. The results of the study suggest that once a habit is created, humans will decide whether to continue playing the game based on the difficulty of the game level or the number of users within their circle of friends. However, there will be a possibility of addiction after the habit is created. Overall, the combination of two theories elucidates the understanding of the current mobile game industry on the use of mobile games.