Design and Implementation of a Novel Location-Aware Wearable Mobile Advertising System

Abstract

Existing mobile advertising systems face critical challenges in flexibly updating ad contents and responding to distinct consumer groups and regions. In this paper, a novel location-aware wearable mobile advertising system is designed to overcome traditional shortcomings by integrating electronic paper, location technologies and wireless communication techniques. The off-the-shelf electronic paper is modified and implemented as a wearable mobile ad device embedded in a user's bag or clothing. This system was implemented and evaluated using outdoor experiments. Evaluation results showed that our system achieves a noticeable improvement in location perception and enhances the quality of the personalized mobile service.