A Kansei Image Survey System Based on Shopping Channel’s Differences

Abstract

The rapid development of technology’s role in everyday people’s lifestyle has tremendously transformed the global market. People have gradually enhanced their survival mentality from the materialistic fulfillment into the emotional one. This phenomenon has transformed producers’ role in the market such that they not only manufacture products and provide goods, but also create products which embody atmosphere and stories. Thus, consumers experience deeper satisfaction and emotional connections with their purchases. This study compiles and analyzes data collected through surveys in order to understand the effectiveness of the application of Kansei Engineering and its relationship with generational differences in the following ways: By examining the existing Kansei image survey system (2005). The modification and analysis of the Kansei system: In the assessment of rational and emotional vocabulary, the most recent and previous results of current quantification type-I were compared and it was found that the previous results of ‘rational or emotional’ feelings possess a certain degree of accuracy, while the vocabulary for ‘individual or popular’ feelings show significant discrepancies. Public survey analysis: The subjects were divided into two groups. One group was used to study ‘individual or popular’ feelings, while the other was used to examine the significant differences that emerged between a physical control group and online respondents. This led to the conclusion that photography significantly influences perceived feelings.