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Design and Implementation of a Novel Location-Aware Wearable Mobile Advertising System

Li-Der Chou,
David Chunhu Li,
Wei-Sheng Chen,
Yao-Jen Chang,

Abstract


Existing mobile advertising systems face critical challenges in flexibly updating ad contents and responding to distinct consumer groups and regions. In this paper, a novel location-aware wearable mobile advertising system is designed to overcome traditional shortcomings by integrating electronic paper, location technologies and wireless communication techniques. The off-the-shelf electronic paper is modified and implemented as a wearable mobile ad device embedded in a user's bag or clothing. This system was implemented and evaluated using outdoor experiments. Evaluation results showed that our system achieves a noticeable improvement in location perception and enhances the quality of the personalized mobile service.

Keywords


Location-aware; Mobile; Wearable; Electronic paper; Application

Citation Format:
Li-Der Chou, David Chunhu Li, Wei-Sheng Chen, Yao-Jen Chang, "Design and Implementation of a Novel Location-Aware Wearable Mobile Advertising System," Journal of Internet Technology, vol. 18, no. 5 , pp. 963-974, Sep. 2017.

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Published by Executive Committee, Taiwan Academic Network, Ministry of Education, Taipei, Taiwan, R.O.C
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